The George - Reasons to Buy EarlyJuly 01, 2026
Builders have started pre-sales in The George, and that’s good news for savvy Fort Bend County home buyers — because there are distinct advantages to buying early in a community’s development cycle. Let’s explore: The Financial Advantages to Buying in a New Community The prices of homes you see today will likely be different next year — or maybe even in the next six months. Homebuilders are eager to attract buyers to an emerging community and often offer introductory pricing and generous incentives that can get you into a home for less. As the community becomes more known, market demand typically drives prices up. An advantage to rising prices — other than the satisfaction of knowing you got a good deal — is instant equity in your home. If the home you bought for $400,000 would now be sold for $425,000, you’d have an additional $25,000 worth of equity. Early Home Buyers Have the Best Homesite Selection When buying a home, you’re picking more than your favorite floor plan — you’re selecting the homesite, too. And while all the homesites on a street might be considered 50-foot or 60-foot, some could be oversized, giving you a bit more backyard space. Other homesites could back up to planned green space or might be on a cul-de-sac. These premium homesites go quickly, and early buyers have the best selection. Buy Early and Get What You Want Master-planned communities are known for an attractive streetscape, with builders and homeowners following clear standards to ensure the community remains pristine. This includes not having two matching homes side by side. Some communities might require that the same floor plan can only be used so many times on a street or that you can have the same floor plan but not the same elevation. Same goes for choice of brick and paint color. When you’re the first to buy, you can select the exact floor plan, elevation, and exterior colors that you want. It’s Good to Be a Community Pioneer When you’re one of the first homeowners, you also have the opportunity get to know people quickly, as new neighbors are all eager to settle into their new beautiful community. Early buyers watch as new homes go up on their street and might get to know their soon-to-be-neighbors before they even move in. They then become a resource for the neighbors that follow, suggesting the best place to order pizza or advice on local dry cleaners or other services. With everyone new, it’s easier to get to know each other rather than moving into an established neighborhood where friend groups have already formed. Which Builders Are Now Selling in The George? Five builders have started pre-sales in The George by Johnson Development, making it easy for you to lock in comparatively low prices and get the homesite and home style you want near Richmond in Fort Bend County. They are: David Weekley Homes Empire Homes Highland Homes J. Patrick Homes Newmark Homes
Adding even more to the selection of homes will be Chesmar Homes and Perry Homes, which are expected to start home sales this summer. Westin Homes is also building in The George, with floor plans and pricing to be announced later.
So, what are you waiting for? The George is starting home sales only once — and now is that time!
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