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Johnson Development's Sienna Plantation is U. S. Top-Ten Master Planned Community
April 22, 2009
FOR IMMEDIATE RELEASE – April 22, 2009
RCLCO Announces Top-Selling U.S. Master-Planned Communities for 2008
BETHESDA, MD – Mountain’s Edge, with 879 net sales, was 2008’s top-selling master-planned community (MPC) in the U.S. for a second year according to RCLCO, a leading independent real estate advisory firm.
Master-planned communities are large-scale developments featuring a range of housing prices and styles, an array of amenities, and multiple non-residential land uses (such as commercial, hotels, and educational facilities) offering residents an attractive and convenient environment in which to live, work, and play. Some communities provide lifestyle options for multiple market segments, while others target a specific buyer type such as active adults age 55 and over.
Each year, RCLCO invites communities across the U.S. to participate in the survey, and in past years, a majority of the top-selling master-planned communities have generally been located in the southwestern region of the country.1
Overall, MPCs throughout the US experienced significant decline in home sales and, in many cases, home prices in 2008. The notable exceptions were MPCs located in the Houston marketplace (5 of the 10 of top performers), which saw increased sales from 2007. Texas may be lagging the nation in terms of the timing and depth of decline in the housing sector however, as sales began to decline in the 4th quarter of 2008 and into the 1st quarter of 2009; Nevada and Arizona – hit early and hard by the downturn – have experienced a slight bump in sales in the first quarter of 2009.
1. Mountain's Edge, Focus Property Group, Las Vegas
Interviews with top MPC performers indicated that "green" has finally arrived as a differentiator in driving traffic and sales to MPCs with sustainable features. Mountain’s Edge and Providence (1 and 4 on the survey) Chairman and CEO, John Ritter notes “the environmental nature of both communities – drought tolerant and use 25% less water than similar communities – is a differentiator and the sales offices have provided feedback regarding how the market is responding.” Ritter and his team have introduced novel amenities to benefit the community and attract interested buyers. They have established a demonstration garden and seminars with horticulturalists (5,000 participated in the first year), and have produced a andscape Manual that details native plants in the community and their care.
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RCLCO is an independent real estate advisory firm, providing market and financial analysis and strategic planning services to a broad spectrum of clients including developers, corporations, financial institutions, institutional and private investors, public agencies, and nonprofit organization around the globe. Founded in 1967, RCLCO has expertise in virtually every land use, completing hundreds of engagements annually for industry leaders. RCLCO is headquartered in Washington, D.C., and has locations in Atlanta, Los Angeles, and Orlando. For more information, visit www.rclco.com.